![]() “We’ve always had a deep admiration for WPVIP as the gold standard for enterprise content teams, and we’re thrilled to join together. In my conversations with Parse.ly’s founders Sachin Kamdar and Andrew Montalenti, it’s been striking how aligned we are across our values, our sense of the market opportunity, our passion for the open web, and our commitment to help enterprises leverage the power of content for business growth. Together, WPVIP and Parse.ly will provide the analytics platform that drives rich content and commerce experiences at scale for WPVIP customers. They will also be able to deliver content recommendations for top-performing products. For example, commerce brands will understand which content converts visitors into buyers. With Parse.ly, the workflows that WPVIP customers use every day will surface insights that move beyond page views and visits. The upshot for content marketers? Rich reporting with detailed insights into the business impact of their content. Instead, the platform goes deeper-revealing exactly how individual content pieces are impacting traffic in real-time. Parse.ly isn’t simply capturing traditional traffic analytics. Over the years, we’ve been fortunate to see firsthand the impact of Parse.ly’s content analytics platform. When it comes to creating and delivering content, no one does it better than WPVIP. This concept gets us excited when we think about our own business. “Content is modern marketing and now content is everyone’s job.” We believe content has this very unique power to drive enterprise growth. In recent years, WPVIP has expanded beyond our media and publishing roots to focus on empowering the world’s largest brands to build meaningful customer experiences through content. With Parse.ly, we will offer extensive visibility into the business impact of content. Large companies don’t need to make that trade-off anymore. #Wordpress parse.lyfischeraxios software#Too often, enterprise software solutions are at odds with the simplicity and flexibility content creators need to meet their objectives. Today I am pleased to announce WPVIP is acquiring Parse.ly, a leading content analytics platform, to provide enterprises with content analytics that integrate seamlessly across our commerce and content offerings.Īt WPVIP, we’re focused on helping our customers grow their businesses through the power of our agile content platform. ![]()
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